The ask:
Rebrand the Canadian company CleanMeds with a new name and brand identity.
The result:
New name: Arora. This name reflects Canadian culture through the iconic aurora borealis that delights and inspires. The brand identity brings this idea together with the medical world through fluid colours and clean graphic elements that bring comfortable structure.
Arora branded prescription bottle with user-friendly design and colour coding rings.
Original bottle design: Clear Rx by designer Deborah Adler.